BEIJING, China, May 30, 2024 (GLOBE NEWSWIRE) — Earlier this year, the Xiaomi Internet Partner Conference (MIPC) was held. At this pinnacle event, SmartConnect was selected as the prestigious Agency of the Year for 2023 by Xiaomi’s Internet Business Department. The recognition highlights SmartConnect’s unwavering dedication to excellence, innovation, and notable contributions to the expansion of Xiaomi’s Internet business. The endorsement from Xiaomi cements SmartConnect’s pivotal role as a core agency and heralds the way for exciting partnerships to come.
A notable highlight was a comprehensive explanation by Song Qiang, General Manager of Xiaomi’s International Internet Business Division, detailing Xiaomi’s Internet business.
In his speech, Song Qiang emphasized Xiaomi’s commitment to expand its international Internet service area, build a multi-terminal hardware ecosystem, and create an Internet ecological platform centered on applications, games, content and advertising. He focused on Xiaomi’s overseas application store GetApps and game distribution brand Mint Games, saying that both have experienced significant growth and engagement.
As one of the first market participants focusing on OEM inventory, SmartConnect provides mobile marketing services globally in various segments, including mobile games, mobile applications, cross-border e-commerce and other Internet industries. In terms of scale, SmartConnect covers more than 200 countries and regions around the world, providing international services to more than 150 global advertisers.
“SmartConnect is honored to receive the Agency of the Year award for 2023, which is a testament to our unwavering commitment to excellence and our determination to foster growth and innovation through our partnership with Xiaomi. SmartConnect looks forward to continuing the fruitful collaboration and contributing to Xiaomi Internet Business’ global expansion efforts.”
As Xiaomi’s International Internet Business Unit continues to expand its international Internet platform strategy, SmartConnect remains committed to working closely with Xiaomi and other partners to foster a sustainable and mutually beneficial ecosystem.
“For SmartConnect to be named Xiaomi’s Agency of the Year for 2023 is more than just an honor; it’s an invitation for partners and clients to embark on a journey of innovation and success. As summarized in the MIPC 2024 theme, now is the time to “Grow with Xiaomi,” and SmartConnect is poised to be a driving force in this exciting chapter of Xiaomi’s Internet Platform odyssey.”
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About SmartConnect:
SmartConnect is a pioneering digital marketing agency and platform founded by a team of industry experts specializing in mobile advertising and advertising technology. With over 10 years of experience in global markets, SmartConnect has the in-depth knowledge and extensive local resources to effectively execute digital marketing campaigns. Our primary focus is to assist advertisers with user acquisition, retargeting, localization and branding strategies to achieve optimal results.
As a trusted agency, SmartConnect covers 100% of major OEM platforms worldwide, as well as super apps with global inventory. Our recognition as Xiaomi’s Agency of the Year 2023 at the prestigious Xiaomi Internet Partner Conference (MIPC) in Beijing highlights our unwavering commitment to excellence and innovation.
About Xiaomi Corporation
Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July 2018. Xiaomi is a consumer electronics and smart manufacturing company with its core business being smartphones and smart hardware connected via its IoT platform.
With the vision of “Become friends with users and become the coolest company in users’ hearts”, Xiaomi is continuously pursuing innovation, high-quality user experience and operational efficiency. We are constantly developing amazing products at honest prices to help everyone in the world enjoy a better life through innovative technology.
Xiaomi is one of the world’s leading smartphone companies. In September 2023, MIUI’s MAUs reached approximately 623 million worldwide. The company has also established a world-leading consumer AIoT (AI + IoT) platform, and as of September 30, 2023, the number of smart devices connected to its platform reached approximately 699 million (excluding smartphones, laptops and tablets). Xiaomi products are deployed in more than 100 countries and regions around the world. In August 2023, Xiaomi was included in the Fortune Global 500 list for the fifth consecutive year, ranking 360th.
Xiaomi is a constituent stock of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.
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