As an industry provider of quality education, AdSchool plays a key role in building employee confidence and equipping employees with the skills they need to strengthen customer relationships, secure new business, and drive overall organizational growth.
Advertising Council of Australia head of professional development Simone Goldstein said this semester’s courses were essential for businesses wanting to gain a competitive advantage.
“Participants will learn from the industry’s best strategists, communicators and CX specialists how to master the art of persuasion, develop effective strategies and develop exceptional customer experiences that build their brands.
“The benefits of AdSchool for individuals and businesses are endless, and the recent Create Space Census also made clear that training and skills development is essential to fostering a sense of inclusivity and belonging in the workplace.”
Advertising School Course 2nd semester: Starts July 11, 2024
- The Art of Persuasion: This one-day group workshop, led by facilitators John Carlton and Myles Pollard, is perfect for teams looking to improve their communication skills. The workshop focuses on refining the presentation of ideas and strategies, which is essential for building influence and trust with clients and colleagues.
- Experience Design: Under the guidance of WeirdWorks founder Craig Page, teams will learn how to build customer experiences that not only improve CX outcomes for clients, but also give agencies an edge over their competitors. The program goes beyond traditional advertising and focuses on a holistic, customer-centric strategy.
- Core Strategic Plan: Aimed at professionals in the early stages of their careers, this course is essential for developing strategic capabilities. Taught by industry leaders such as Sebastian Revell, Head of Strategy at TBWA\Australia and TBWA\Media Arts Lab ANZ, and Graham Alvarez-Jarratt, Strategic Partner at Dentsu Creative, the course will cover how to find insights, leverage research, write a great brief, and more.
