In the rich tradition of Indian culture, Kanjivaram or Kanjeevaram saree holds a special place in every woman’s heart and its designs allow women to flaunt their culture in the form of fashion . Originating in the town of Kancheepuram in Tamil Nadu, these sarees are more than just clothes. They are symbols of custom, artistry and ethnicity, and are now being taken to new heights through innovative interpretations and modern twists, while staying true to their roots.
In an interview with HT Lifestyle, Vastranand Founder and MD Jigar Viradhya spoke about the art of creating masterpieces and said, Weaving details. Every saree is a work of art in itself, made from the finest silk threads and enhanced with elaborate patterns drawn from mythological, natural and traditional themes. Kanjivaram sarees are unique among saree masterpieces. Its ability to capture the spirit of Indian ethnicity is as impressive as its luxurious textures and vibrant colors. ”
He says, “Every drape tells a historical story that has been passed down through generations by master craftsmen who have dedicated their lives to the upkeep of this age-old craft.The Uniqueness of Kanjivaram Sarees It is demonstrated both by its design and cultural significance. Women wear it during auspicious festivals and weddings to represent elegance, elegance and timeless beauty of India. We express our rich diversity to the world and serve as cultural ambassadors that transcend borders.”
Anindita Sardar, head of design and curation at Taneira, calls the Kanjeevaram saree more than just a textile, but a timeless story woven with threads of history and culture. It was born in , and its legacy continues today.” It has stood the test of time and is a living embodiment of centuries of craftsmanship and the timeless spirit of the land. What attracts people to Kanjeevaram is its fascinating ability to transcend time and space. Woven over a period of 7 days to 3-4 months, each thread whispers the story of an ancient loom that resonates with the rhythm of skilled hands and is passed down through generations. ”
She goes on to say, “From vibrant motifs inspired by nature to intricate zari work, hidden within its folds is a story of royalty and reverence, every element of a Kanjeevaram sari is created by the weaver. Kanjeevaram is a canvas where the dreams of the weavers blend seamlessly with the cultural ethos of the region, but beyond their aesthetic splendor, Kanjeevaram sarees are truly ethnic. It embodies the essence of sexuality and serves as a sartorial symbol of identity and belonging. It encapsulates the diverse mosaic of Indian culture and reflects the myriad influences that have shaped this land and its people over thousands of years. ”
Raghav Mittal, MD, Creative Director, House of Surya, said, “More than just a fabric, the Kanjivaram sari is a masterpiece that embodies the essence of artistry and ethnicity. Our artisans honor centuries-old techniques passed down through generations, paying close attention to every motif and weave. A Kanjivaram sari is more than just a garment; it is a testament to the craftsmanship and passion of a craftsman, and a canvas on which dreams can be made into reality.
Fashion designers celebrate the intricate beauty of Indian textiles with each collection, recognizing that the Kanjivaram sari embodies the essence of elegance and sophistication and is a timeless treasure cherished for generations past. As we do, we strive to honor the artisans who weave magic into each stitch with their hands. And the future. The art and ethnicity of Kanjivaram sarees acts as a beacon of inspiration and guides us on a journey of creativity and cultural respect.
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