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Home » “The Dark Ages of Theatrical Release”
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“The Dark Ages of Theatrical Release”

i2wtcBy i2wtcMay 5, 2024No Comments4 Mins Read
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Movies these days are more directed than a simple story driven by a cast. Without the pomp and circus surrounding it, it probably wouldn’t be much business. Even if your project has a very popular name, that may not be enough.Also starring Ryan Gosling and Emily Blunt fall guy is a typical example.

Ryan Gosling Emily Blunt The Fall GuyRyan Gosling Emily Blunt The Fall Guy
Ryan Gosling and Emily Blunt in “Fall Guy”

In some cases, even if a movie has good reviews and a high critic score, people tend to wait for it to be released on a streaming service and watch it instead of buying a theater ticket. And this is the biggest problem in the industry today. Even after a year, most movies are available for streaming and people are willing to wait. Unless a movie’s production is so hyped that it feels mandatory to watch it on a big screen in a theater, viewers prefer to watch movies in the comfort of their homes.

fall guy I’m hoping for disappointing box office results.

fall guy Starring Ryan Gosling and Emily Blunt, this movie has everything a movie needs to be a hit. A great cast, a great story led by an even better director, and enough action, comedy, and romance to work well with audiences. Unfortunately, director David Leitch didn’t follow Hollywood’s latest trend of making big screen adaptations of his films.

Left to right: Ryan Gosling, Aaron Taylor-Johnson, Ben Jenkin, Logan Holladay, Justin Eaton, David Leitch on the set of director David Leitch's THE FALL GUY.Left to right: Ryan Gosling, Aaron Taylor-Johnson, Ben Jenkin, Logan Holladay, Justin Eaton, David Leitch on the set of director David Leitch's THE FALL GUY.
Left to right: Ryan Gosling, Aaron Taylor-Johnson, Ben Jenkin, Logan Holladay, Justin Eaton, David Leitch on the set of director David Leitch’s THE FALL GUY. (Credit: Universal)

made with Budget is $130 million, the film managed to earn around $65 million during its opening weekend.in domestic front, which only made $28 million, a much smaller amount considering the star power of the leading couple. Both Gosling and Blunt have been part of Barbenheimer mania since last summer. fall guy This summer looks like it will be a disappointing outcome.

The marketing itself wasn’t bad, but Universal Studios and David Leitch didn’t have a separate budget for marketing. fall guy It’s a trend similar to most hit movies today. For a movie to break even and do good business in theaters, there needs to be good PR about the movie, and the hype has to last long enough for people to feel the need to come out of their homes and watch the movie. Must last a period of time. theater. Sadly, fall guy This failed.

barbie A trend started and now everyone else is suffering

in front barbie When the film was released in theaters last year, Warner Bros. had a separate budget of about $150 million for marketing alone. There were pop-ups, Malibu’s pink Barbie’s Dream House, and boats, just to name a few. their strategy is barbie Get people talking on the front lines.

It felt like there was nothing to advertise. barbie in any kind of way. Everything from his pink X-Box to designer clothing to his Airbnb had touches of pink, and it worked. People went to see the movie in droves. Whether they liked it or not, they were coming to the theater to see it. And I felt that the situation in the theater business was finally improving. But that’s not what actually happened.

barbiebarbie
Still image of Barbie doll (Image credit: Warner Brothers)

SlashSlashfilm editor Chris Evangelista said it right (via X):

“I truly feel that if movies (like Dune 2 and Barbenheimer) aren’t marketed as events, people won’t go see them. Times are tough for theatrical releases.”

If a movie title has had similar production values ​​attached to it since Barbie Doll. oppenheimer or dune 2 or Godzilla x Kong: New EmpireFor example, sure, people will get tickets to see it in the theater. Otherwise, fall guyFor example, if the latest summer movie is made for less money, it will earn less money at the box office.

fall guy ‘ is currently in theaters around the world.





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