A series of solutions and initiatives to be released throughout 2024
Singapore, May 23, 2024 SAN FRANCISCO, Oct. 13, 2020 /PRNewswire/ — Trend Micro Inc. (TYO: 4704, TSE: 4704), a global cybersecurity leader, today announced a plan to protect consumers as they increasingly adopt generative AI applications amid the expected expansion of AI PC adoption. Designed to address the unique opportunities and risks that AI brings, Trend Micro’s strategy will help consumers safely use generative AI applications and reduce the risk of harm from AI use or misuse. Additionally, Trend Micro will continue to innovate by using AI in its own cybersecurity solutions and services to increase security effectiveness and efficiency.
While AI holds great promise for consumers, it also gives cybercriminals the opportunity to more effectively commit fraud and fraud with tactics such as phishing emails and deepfake videos that are difficult to detect. In a recent survey conducted by Trends, approximately 72% of respondents expressed excitement about the potential of AI to improve the quality of tasks and discover new opportunities, while approximately 65% expressed hope that AI could play a role in spreading misinformation. 58% are concerned that AI will misuse their image or likeness. Beyond these potential exploits of AI, vulnerabilities can exist in AI applications themselves, and without protection, consumers could be unknowingly misled or unintentionally exposed. Personal data may be leaked.
Eva ChenCo-founder and CEO of Trend: “Generative AI represents an infrastructure shift that requires us to leverage our long history of understanding digital threats to develop innovative solutions and respond to the moment. Our goal is to ensure that everyone, from individual consumers to the world’s largest organizations, can leverage the full potential of AI and AI PCs safely and reliably.”
The arrival of AI PCs also represents a new shift in the way consumers will use AI applications in the future, thanks to the neural processing units (NPUs) that power them. IDC predicts that AI PCs will account for almost 60% of global PC shipments by 2027, from 50 million units in 2024 to more than 167 million units in 2027. is expected to increase. By using AI PC, the consumer will be able to use his AI applications locally. It promises greater speed and privacy than accessing or transmitting data for processing in the cloud. This additional computing power also provides an opportunity for Trend to bring some of its cloud AI capabilities on-device and introduce new features that take advantage of the efficiency and data privacy benefits offered by AI PCs.
Trend Micro plans to make the solution available to consumers in the second half of 2024, aimed at securing AI, protecting users from its misuse, and leveraging AI in both existing and new products and services.
- AI Application Protection: Safeguards that prevent AI applications from being tampered with, contaminating AI applications with malicious input, and preventing AI applications from accidentally or maliciously accessing sensitive data.
- Protecting malicious AI content: Solutions that protect consumers from malicious content generated or modified by AI.
- Cyber security functions utilizing NPU: Solutions designed for AI PCs that leverage additional computing power.
As an indication of the importance of AI threats, MITRE introduced the ATLAS Matrix to assess the risks associated with AI assets: MITRE’s Adversarial Threat Landscape for Artificial Intelligence Systems https://atlas.mitre.org/matrices/ATLAS. Trend is mapping capabilities to this matrix when applicable to consumer use cases.
* “IDC Predicts Artificial Intelligence PCs to Account for Nearly 60% of Total PC Shipments by 2027,” IDC, February 7, 2024.
Certain statements contained in this press release that are not historical facts are forward-looking statements. Forward-looking statements may be accompanied by words such as “believe,” “may,” “will,” “estimate,” “continue,” “anticipate,” “intend,” “expect,” “should,” “will,” “plan,” “predict,” “potential,” “seem,” “seek,” “future,” “outlook,” or similar expressions that predict or suggest future events or trends or are not statements of historical fact. These forward-looking statements include, but are not limited to, statements regarding trending AI-related consumer solutions. These statements are based on our current expectations and beliefs and are subject to a number of factors and uncertainties that may cause actual results to differ materially from those described in the forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot be sure that our expectations will be correct. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of their publication, even if we subsequently publish them on our website or otherwise. We undertake no obligation to update, amend or clarify these forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable securities laws.
About Trend Micro
Trend Micro, a global leader in cybersecurity, helps the world securely exchange digital information. Powered by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform supports hundreds of thousands of organizations and millions of users across clouds, networks, devices, and endpoints. protect individuals. As a leader in cloud and enterprise cybersecurity, the platform features powerful AI-enabled threat prevention technology optimized for environments like AWS, Microsoft, and Google, as well as a centralized platform for better and faster detection and response. Provide visibility. With 7,000 employees in 65 countries, Trend Micro enables organizations to simplify and secure the connected world. www.trendmicro.com.
Source Trend Micro
