salt lake city – Today, University of Utah Athletics and JMI Sports are pleased to announce the creation of a 10-year multimedia rights partnership beginning July 1, 2024. His move to JMI Sports, a leading media rights and venue development company, is significant. Step forward to help Utah advance to the Big 12 and be in position to succeed in the conference.
“This is an important partnership for the University of Utah as we enter a new era in athletics history,” said Mark Harlan, director of athletics at the University of Utah. “We are excited to partner with an innovative company like JMI Sports and CEO Eric Judson, whose leadership and vision align with our aspirations and to support the rapidly changing academic landscape. We are in a position to grow in the athletics landscape.”
This partnership leverages JMI Sports’ extensive expertise to build a best-in-class corporate collaboration, with a special focus on celebrating the rich tradition and dynamic future of the University of Utah and its athletics program. JMI Sports strives to grow and increase awareness by implementing premium programs, special events and activations that resonate with fans and stakeholders. Additionally, JMI Sports will place great emphasis on celebrating the university’s entry into the Big 12 Conference, ushering in a new era of competition and opportunity.
“Given the current competitive nature of the multimedia rights market, we are honored to have the opportunity to partner with the University of Utah Athletics, which continues to evolve into one of the nation’s premier athletic programs,” said JMI Sports. CEO stated. , Eric Judson. “The University is on an impressive trajectory, supported by great leadership and a huge fan base that will help take this partnership to new heights. Mark Harlan and his team have a bold vision and we is ready to meet their high expectations.”
This partnership sets the stage for a decade of innovation, growth, and unparalleled success as Utah becomes part of the JMI Sports portfolio that includes the University of Kentucky, University of Notre Dame, University of Pittsburgh, University of Georgia, and San Diego State University. Set. in the field of college sports marketing. While the company already has extensive experience and industry expertise, JMI Sports has assembled a Salt Lake City-specific team under the direction of longtime real estate leader Matt Smith to provide local insight. and expertise into our company’s strategy to strengthen our company’s strategy. Commitment to the University of Utah and its community.
For more information about Utah Athletics, visit utahutes.com. For more information about his JMI Sports, a leading media rights and venue development company specializing in innovative partnerships, please visit jmisports.com.
About Utah Athletics
Utah State has a long-standing reputation as a track and field powerhouse, boasting 30 team national championships and 123 individual national championships in its history, including 86 in skiing and 32 in women’s gymnastics. Utah, which sponsors 20 NCAA sports programs, joined the Pac-12 Conference in 2011 and will move to the Big 12 in 2024. Utah State scores above 93 percent in the NCAA’s annual Graduation Success Rate (GSR). The 2023 report has a GSR of 94%, tying her for the fourth-highest rate among all Power Council public institutions and tied for the second-highest score in faculty history.
Seven Utah teams combined to win a school-record 10 conference titles in 2022-23. That includes six Pac-12 championships, two Rocky Mountain Intercollegiate Ski Association championships (regular season and championship) and two ASUN championships (regular season and conference lacrosse). tournament). Director of Athletics Mark Harlan has been named the 2023 Cushman & Wakefield Athletic Director of the Year by the National Collegiate Athletic Directors Association (NACDA). Learn more about the University of Utah at utah.edu and Utah Athletics at his utahutes.com.
About JMI Sports
JMI Sports is a leading media rights and venue development company providing university multimedia rights management, sponsor distributor representation, and project management expertise for the development of collegiate and professional sports facilities. The company helps each client maximize their economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.
JMI Sports’ signature university multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, the University of California, San Diego, and joint venture facilities. from the University of Georgia (with Learfield), and the University of Notre Dame (with Legend). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, Mid-American Conference, Mountain West Conference, Patriot League, and Atlantic 10, and serves as a third-party distributor for premier sports facilities, venues, and events. also works. , Breeders’ Cup, Rupp Arena at Central Bank Center, Penn Relays and more.
JMI Sports was founded in 2006 by CEO Eric Judson and John Moores, a technology entrepreneur and former owner of the San Diego Padres.
For more information, please visit www.jmisports.com.
