As long as social media is thriving, it’s inevitable that interesting trends will spread quickly and die out after a while. Recently, one such trend has broken the internet and taken millions of users by surprise. It’s the TikTok trend “Black Wife Effect,” which shows what white men looked like before and after marrying black women. One thing that all these videos have in common is how sophisticated the men look. They genuinely believe that their “black wives” are shaping them into handsome men.

Take, for example, the husband of fashion and lifestyle influencer Frilance Hoyle (@frilance). The video, which has been viewed more than 4.3 million times, shows her husband Michael Hoyle wearing simple shorts and a T-shirt before his wife was born. It’s easy to see that he didn’t put much effort into his looks until Freelance tweaked his fashion. “Mikey had all the qualities I wanted in a life partner, but zero fashion sense. But that was a department I could easily handle, so I was okay with that. . I just added some Zambian seasonings,” my wife noted. caption. Michael’s “after” photos show a dramatic change to the “fashion model” level.

Similarly, a video shared by influencer couple Ego and Valdas (@egoandvaldas) reveals an almost unrecognizable transformation in husband Valdas Ikechukwu, all thanks to his black wife. “I love this about him! The black girl effect is real!” she said in the caption. Choosing relatively classy and fashionable clothing, trimming his hair and beard, Ikechukwu’s glow after marrying his wife was very noticeable.
While many other TikTok users hopped on the “Black Wife Effect” trend, social activist Betsy (@basallybetsy2.0) posted a video explaining the deeper meaning of the trend. “My idea is that everything that touches a black woman is uplifted, and it’s not just on a partner scale, it’s on a social scale,” Betsy pointed out. She added that black women have always been part of the top ranks of people in any industry, so it’s clear that their partners and husbands are shining. “I think what’s interesting about the ‘Black Wife Effect’ is not just that they look better or have better style, but also that you can see their self-confidence visibly increase.” Betsy pointed out.

Betsy feels that this glow is not just physical, but also because the men were well cared for. “I feel like black women have been socialized to be more considerate,” Betsy added. Holding Black women to these high standards and striving to exceed them was exhausting. “They do it because the standards are ‘exceed or non-existent,'” Betsy said. “Often people can appreciate the work that Black women do, but they don’t know how to properly support us to keep it going,” she added. According to Betsy, the “black wife effect” should focus on improving the lives of black women, rather than simply praising black women as good caregivers.


Betsy’s perspective resonated with many users. “They look so loved, that’s what they have in common. I saw them with two women, and the Asian wife was literally glowing with love from the black wife. ” pointed out @kristalisbougie. “It’s more than physical, it’s mental. That’s why they can’t copy what we do,” @babyrin_x chimed in. “We make everything better!” @astii_g said.
For more fashion and lifestyle content, follow Frilancy Hoyle (@frilancy) on TikTok. Follow Ego & Valdas (@egoandvaldas) on TikTok for related content and Check out more active content from Betsy (@basallybetsy2.0) on TikTok.