Inspired by the BookTok community, Walmart creates curated experiences including limited edition hot sauce set
Bentonville, Arkansas, June 24, 2024–(BUSINESS WIRE)–From zesty drinks to red nail polish to BookTok’s latest “Spicy Books” list, heat and spice are all the rage right now, and Walmart is getting in on the action. The retailer is launching its “Spicy Summer” campaign to generate excitement and position itself as this summer’s hottest book and fashion destination. Walmart is also rolling out a special limited-edition “Spicy Books” hot sauce set so customers can create their own spicy summer moments at home.
What is a “spicy book”?
BookTok is the fastest growing community on TikTok with over 250 billion views of videos from a group of avid readers talking about their favorite books. Stimulating books, especially romance, have emerged as the most loved books on the platform. The community has even developed an “stimulation scale” to rate the stimulating nature of their favorite books.
How will Walmart celebrate “Spicy Summer”?
Walmart is fusing the worlds of spice and summer reading in a campaign that blends the hot trend with the vibrant world of BookTok. Here’s what’s heating up.
“At Walmart, the customer is at the center of everything we do, and we look to the places they spend their time to create moments of authentic connection with our customers. This campaign is the perfect way to reach and celebrate Book Talkers and the community in which they thrive,” said Courtney Killingsworth, director of brand marketing at Walmart, who is currently obsessed with a spicy summer book, Just for Summer by Abby Jimenez. “We’re winking to Book Talkers fans with our Spicy Books Hot Sauce and expanding to a larger customer base by adding spice to all your summer essentials.”
To get your hands on the limited edition Spicy Books hot sauce set and shop Spicy Summer, visit walmart.com/spicysummer.
About Walmart
Walmart Inc. (NYSE: WMT) is a people-driven, technology-enabled omnichannel retailer that helps people save money and live better – anytime, anywhere – in stores, online and through their mobile devices. Every week, approximately 255 million customers and members visit more than 10,500 stores and numerous e-commerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunities. Additional information about Walmart can be found at corporate.walmart.com, on Facebook at facebook.com/walmart and on X (formerly Twitter). twitter.com/walmartor on LinkedIn at linkedin.com/company/walmart.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240623588933/en/
contact address
For more information, contact Rebecca.thomason@walmart.com.
