Written by Martha Williams, Dailymail.Com
May 11, 2024 17:01, Updated May 11, 2024 17:01
- Searches for tennis wear skyrocket on Depop, Pinterest, and Google
- Designer brands and other retailers have been quick to jump on the sporty trend.
Zendaya’s risqué new tennis movie is creating a buzz around the game as Gen Z races to buy sporty outfits and gear for their summer on the court.
In the new film Challengers, the 27-year-old Euphoria star stars as Tashi, a former professional tennis player turned coach who helps her husband return to the sport.
With an impressive 88% approval rating from critics and an impressive 76% approval rating from fans on Rotten Tomatoes, the film sparked a massive tennis frenzy among inspired audiences. I did.
Young people are flocking to TikTok, showing off their pleated skorts, sporty visors and shiny new racquets in videos set to dramatic songs from the film’s original soundtrack.
Tennis pros are also jumping on board with this trend, uploading cinematic videos of themselves on court wearing the trendiest sporty ensembles.
Division I professional tennis player and coach Madison Appel shows off her incredible skills to her nearly 100,000 followers in a highly fashionable pastel floral tennis set. posted a video.
“They literally hit every ball hard in the movie,” she captioned the TikTok.
Even Japanese world champion Naomi Osaka, a four-time Grand Slam singles champion, uploaded a hilarious compilation of herself humbly showing off her talent in a casual sweatsuit, writing, “Who? “Not even me: Me after watching Challengers” with the caption.
Sebastian Genta uploaded a video to TikTok of himself changing into tennis gear for practice, with the caption: “Starting playing tennis again.”
According to Hello Magazine, the anticipation for the raunchy new drama has led to a huge uptick in interest in tennis-inspired outfits.
Searches for “tennis outfits” on Pinterest have increased by 75% in the past three months.
Certain searches such as “black tennis skirt outfit” doubled, and searches for V-neck sweater and tennis skirt outfits increased by 90 percent and 50 percent, respectively.
According to RollingOut, used fashion retail app Depop reported a significant 52% and 53% increase in searches for tennis skirts and polo shirts, respectively.
A fashion label is looking for ways to profit from new sports trends, and it’s turning to tennis stars to help.
Tennis star Emma Raducanu is an ambassador for Dior, and Italy’s highest-ranked player in history, Yannick Sinner, collaborates with Gucci. 2023 Wimbledon men’s champion Carlos Alcaraz appears in a Louis Vuitton ad.
Designer brands like Miu Miu and Celine are exploring new crazes around tennis style, but other brands are proving that the racquet sport isn’t just for those rich enough to play at a country club. It’s coming.
American retail giant Target has also launched its own line of preppy tennis clothing in collaboration with popular tennis clothing brand Prince.
Target is promoting a new line for pickleball players, including quirky racquets and colorful ball sets, but the clothes include pleated skirts, collared tennis dresses, and sporty cardigans, all inspired by the fashions from Zendaya’s new movie. It fits perfectly.
TikToker @xiaolongbby posted a video to his 261,000 followers about his Google search history after watching the Challengers.
She has topics such as “Tennis Coach in My Area”, “Tennis Courts I Built”, “Tennis for Beginners”, “How Fast Can I Enter Tennis Tournaments”, and “How Long Does It Take to Become Good at Tennis?” , “Where bisexual men hang out.”
The final search alludes to a particularly salacious scene in the film, which centers around a love triangle between Zendaya and two men, with the trio flirting with each other while wearing hats in a steamy situation, and almost getting into a threesome. It will happen.
The audience went crazy over the racy scene. “Challengers was good. Next time I’d like to join the trio and play tennis,” wrote user X.
Viewers don’t just want to be inspired by the Challengers’ fashion and sexuality, they actually want to start their own tennis journey.
According to an analysis of Google’s search data, searches for adult tennis lessons have jumped 245% worldwide.
A spokesperson for Venture Smarter said, “Movies about tennis don’t usually generate big box office returns, but this movie broke that.”
“Not only was it a financial success, but it also inspired spectators to pick up their rackets and play tennis, which is great for our mental and physical health.”
As of May 6, 2024, Challengers has grossed $30.3 million in the United States and $23 million in other territories.
