Millions of Bluey fans were moved to tears when the Healer family decided not to sell their home in a recent special episode of the popular children’s show.
The heartfelt message of this episode is: A house is more than just four walls and one floor. They are where memories are made.
But Zillow doesn’t believe moving is all bad for parents and their children. In fact, in a new ad for a real estate marketing company, a narrator says, “That might be a good thing,” sheepishly referring to the Bluey episode “The Sign.”
The episode was 28 minutes long, about four times the usual seven minutes, and aired on Disney+ on April 14th. Days later, Zillow’s senior vice president Ravi Kandikonda announced that the company had started working on the ad with Ryan Reynolds’ production company Maximum Effort, and that “moving doesn’t have to be so sad, it can actually be great.” I reassure the family that it is possible.”
Zillow’s new ad features four adult Australian cattle dogs that look suspiciously similar to the Brisbane cartoon Blue Heelers.
The ad even includes narration by Australian voice actor Dan Blum, who voices Uncle Stripe in “Bluey.”