‘Barbie’ Movie Opening Marketing Blitz Colors The World Pink

Patch·Jul 20

This story is reported by Patch. Read what other outlets are saying below, then open the original report for full details.

Full coverage

1

Awash in pink, everyone wants a piece of the ‘Barbie’ movie marketing mania

AP News·Jul 19

2

Inside ‘Barbie’s’ Pink Publicity Machine: How Warner Bros. Pulled Off the Marketing Campaign of the Year

Variety·Jul 23

3

‘Barbenheimer’ Has Arrived!

The Free Press·Jul 22

4

‘Barbie’ is pretty in pink — but will she also be profitable?

wamu.org·Jul 11

5

The summer of ‘Barbie’: Marketers have nothing but love for film’s ubiquitous promo blitz

PRWeek·Jul 13

6

Barbiemania: How Warner Bros. and Mattel Painted the World Pink and Created Marketing Magic

The Hollywood Reporter·Jul 21

7

Everything's pink: How Barbiecore fashion has fueled a movie's buzz

Reuters·Jul 20

8

Can a Company “Own” a Color? A Look at Trademark Protections

Purdue Global Law School·Sep 25