Disney has launched a "Disney Week of Wishes" initiative, which appears to be a collaboration with Make-A-Wish to grant wishes to children. The initiative involves various activities, including changing official social media profile photos to artwork created by Make-A-Wish kids and granting nearly 40 wishes at Avengers Campus. The event has also included sending a child to Disneyland as part of an Avengers-themed experience, with participation from Marvel heroes and creators, as well as popular YouTubers.