‘Hidden buyers’ stalling 40% of B2B deals: latest LinkedIn-Edelman data confirms old school marketing, lead-gen and content playbook now defunct
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Data from a report by LinkedIn and Edelman suggests that a significant portion of B2B deals are being stalled by "hidden buyers". The report appears to indicate that traditional marketing, lead generation, and content strategies are no longer effective. The findings are part of a larger study on B2B thought leadership and its impact, with Edelman releasing related reports on the topic.