RFK Jr. has launched an initiative to promote fitness, with some outlets reporting it is part of an effort called "Make Americans fit again" or possibly related to an Administration for a Healthy America. As part of this effort, he has appeared in a video with Kid Rock, performing various physical activities such as riding an exercise bike in a sauna and drinking whole milk in a hot tub. The nature and scope of the initiative, including whether it is officially connected to an Administration for a Healthy America, are not entirely clear.