'We Have To Turn This Into A Sustainable Business' - Microsoft CEO Discusses Future Of Xbox

Pure Xbox·Jun 14

✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source

Microsoft's CEO is discussing the future of Xbox, emphasizing the need to make it a sustainable business. The CEO's comments suggest that the company is looking to change its approach to Xbox after a significant investment period. It appears that the company is exploring ways to increase monetization of Xbox games, potentially by addressing the fact that more monetization is happening on platforms like YouTube than through Microsoft itself.

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