Pikes Peak is being highlighted for its notable cars, with various outlets showcasing a range of vehicles, including some of the quickest and coolest cars to participate in the event. Some outlets are focusing on specific types of cars, such as those from Group B or those with high horsepower, while others are mentioning Pikes Peak in the context of broader topics like stunt cars or extreme motor races. The exact focus and scope of the coverage varies across outlets, with some also referencing unrelated topics like video games and retro racing management.