A significant portion of adults are seeking health advice from non-traditional sources, with reports suggesting that around 1 in 3 or 3 in 10 adults are turning to ai or social media for health information. The reasons for this trend appear to be related to difficulties accessing and affording care. The use of ai for health advice is also being explored in the context of other demographics, including teenagers, who are using ai for a range of purposes, including homework help and emotional support.