Several new electric vehicles are being released with a range of around 300 miles, potentially becoming a standard for the industry. Some manufacturers, such as Toyota and Lexus, are introducing new electric SUVs, while others, like Rivian and Tesla, are launching new models with varying price points and ranges, including one with a range of over 500 miles. The development of electric vehicles with increased range may be influencing the market, with some brands reportedly gaining buyers from others.