SoulCycle has been described as having a cult following, with various outlets exploring the factors that contributed to its devoted fan base. Some have examined the company's history and strategies for building brand loyalty, while others have shared personal experiences with the workout and its instructors. The perception of SoulCycle's exclusivity is seen as both a key to its success and a potential contributor to its downfall, with at least one long-time user announcing their decision to leave the service.