The concept of commercial determinants of health is being explored in various contexts, including the wellness industry and the impact of ultra-processed foods on public health. Some reports suggest that commercial influences can have a significant effect on health outcomes, with certain industries, such as tobacco and alcohol, exerting considerable power over health decisions. Efforts are underway to address these commercial determinants, with some organizations and researchers calling for policy changes and unified global action to counter corporate influences and promote public health.