Continuance intention of cultural museum virtual human based on PLS-SEM analysis of MRT and UGT

Nature·Mar 6

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Researchers are studying the factors that influence users' intention to continue using virtual museum experiences, including cultural heritage virtual reality games and digital museum experiences. The studies examine various aspects, such as system usability, enjoyment, and psychological dimensions, to understand what drives user adoption and satisfaction. The findings are based on analyses of different models and frameworks, including PLS-SEM, TAM-ISSM-SOR, and value adoption models.

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Understanding the key factors influencing continued use intention toward intangible cultural heritage (ICH)-themed virtual reality games

Frontiers·Apr 29

Human-centric participation paradigm: exploring the enjoyment experience of cultural heritage virtual museum based on system usability and VR technology

Nature·Mar 22

Exploring the drivers of users' adoption of museum digital humans

Nature·Jan 19

How generative AI shapes user perceived value and adoption intention in digital museum experiences

Nature·Nov 26

Exploring psychological dimensions of augmented reality in education: a study on learning motivation and achievement in museums

Frontiers·Jan 29

Research on user satisfaction with AIGC assisted museum scenario design

Nature·Nov 27

Integrating TAM–ISSM–SOR framework to explore how virtual tourism experience influences tourists’ travel intention

Nature·Nov 5

Research on the purchase intention of museum digital cultural and creative products based on value adoption model

Nature·May 25

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