A new Avatar release, titled "Avatar: Fire and Ash", is being promoted across various Disney experiences. The film is set to be released on digital and physical formats, although the exact release dates are confirmed as March 31 for digital and May 19 for 4K Ultra HD, 3D Blu-ray, Blu-ray, and DVD. Merchandise and other tie-in products, including limited-edition items and profile avatars, are also being made available to celebrate the release.