Amazon Data Is Coming to Netflix's UK Inventory on May 18
✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source
Amazon data is being integrated into Netflix's ad inventory in the UK. This partnership is expected to enhance Netflix's ad-targeting capabilities and make its ads easier to purchase. The move is part of a broader trend in which major companies, including Amazon and Netflix, are expanding their presence in the connected TV advertising market.
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