Ad Performance And Politics Steered Brand Dollars Away From LGBTQ+ Communities – But The Pendulum Will Swing Back
✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source
Brand dollars have been diverted away from lgbq+ communities due to factors including ad performance and politics. However, a reversal of this trend is anticipated. The shift in brand spending is seen as a temporary one, with a predicted return of investment in lgbq+ communities.