New Pokémon-themed Pop-Tarts are being released after a 30-year wait, but their availability is currently limited to one store. It is unclear if other Pokémon-related products or promotions are also being released, but some outlets are reporting on other topics, including food and gaming items. The release of the new Pop-Tarts coincides with Pokémon's 30th anniversary, which is also being marked by other companies, such as Pepsi, with limited-edition designs.