Nicole Richie has introduced an alter-ego named Nikki Fre$h, who is associated with music. Nikki Fre$h is involved in making a specific type of music, possibly including "conscious trap" music, and may be connected to a project on Quibi, including music for plants. Other aspects of Nicole Richie's life and interests are also being reported on, including her skin care routine and an appearance with her bearded dragon on a late night show.