Apple has announced new immersive video content for the Vision Pro, with various partners such as Red Bull, Audi, BBC Proms, and CNN contributing to the offerings. The development of immersive video technology is also being supported by other companies, including Blackmagic and Colorfront, which have unveiled new tools and equipment for creating immersive content. The availability and timing of these new immersive video experiences and related products are not yet fully clear.