Apple's 2026 Back to School promotion is expected to launch soon, with some outlets reporting it has already arrived. The promotion is said to offer students free accessories or a gift card, though the value of the gift card is unclear, with reports ranging from a free gift after a price hike to a $150 gift card. The availability and details of the promotion appear to be uncertain, with some outlets suggesting it may have launched in certain regions, such as India, while others indicate it is still forthcoming.