Apple TV+ Becomes Latest Streaming Giant to Softly Rebrand

The Daily Beast·Oct 13

This story is reported by The Daily Beast. Read what other outlets are saying below, then open the original report for full details.

Full coverage

1

AppleTV+ drops plus sign, becomes Apple TV in rebrand

USA Today·Oct 14

2

Apple TV Subtracts the + in a Quiet Rebrand

The New York Times·Oct 13

3

Apple TV+'s rebrand might seem silly, but branding experts say it's a smart move

Business Insider·Oct 13

4

Apple TV Rebrands, Drops the Plus Sign

Entrepreneur·Oct 13

5

Apple’s TV Rebrand Marks the End of the “Plus” Era

The Hollywood Reporter·Oct 13

6

Apple’s streaming service gets harder to tell apart from its streaming app, box

Ars Technica·Oct 13

7

Apple TV+ Rebrands to Apple TV, Ditching the Plus Sign for ‘Vibrant New Identity’

Variety·Oct 13

8

Apple TV streamer drops the ‘plus’ in confusing rebrand

NewscastStudio·Oct 15