Leveraged exchange-traded funds (ETFs) are being compared for their potential returns, with some focusing on tech-heavy options like QLD and others on broader market ETFs like SSO. The suitability of these investments for portfolios is being questioned, with some outlets warning of the potential for significant losses due to volatility. Different outlets are pitting various leveraged ETFs against each other, including QLD, SSO, TQQQ, and SOXL, to determine which may offer better returns for investors.