IllustrativeAre WhatsApp usernames the beginning of the end for phone number-based marketing?
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WhatsApp has introduced usernames, allowing users to chat with others by swapping usernames instead of phone numbers. This new feature is being rolled out to the app's large user base and is seen as a measure to enhance privacy, although its limits and implications are still being explored. The introduction of usernames has also prompted notices from authorities to other messaging platforms, such as Telegram and Signal.
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