Audemars Piguet and Swatch have collaborated on a $400 "pop" pocket watch, sparking a frenzy among consumers. The launch of the product, called the "Royal Pop", has led to a surge in demand, with some reports indicating that resale prices have soared and stores have been forced to shut due to the crowds. The collaboration has generated significant interest, with many outlets covering the story and providing in-depth looks at the product.