Baskin-Robbins is collaborating with Sanrio, the company behind Hello Kitty, on a new anniversary ice cream project set to launch in September. It is unclear if this project is related to other recent Sanrio collaborations or promotions, such as those with Sushiro or for National Ice Cream Day. The details of the Baskin-Robbins and Sanrio collaboration are not fully clear, but it is expected to occur this September.