Big business of Bad Bunny Super Bowl merch: From $100 hats to ‘Grass Bunny’ costumes - The Athletic

The New York Times·Feb 13

This story is reported by The New York Times. Read what other outlets are saying below, then open the original report for full details.

Full coverage

1

Why Bad Bunny’s Super Bowl performance means big business for the NFL

Northeastern University·Feb 5

2

Commentary: The biggest winner of the Bad Bunny Super Bowl halftime show? The NFL

Los Angeles Times·Feb 13

3

Bad Bunny Is Big Business

Front Office Sports·Feb 4

4

Delano native's clothing brand featured in Bad Bunny's Super Bowl halftime show performance

23ABC News Bakersfield·Mar 21

5

Super Bowl LX ratings: NBC and Bad Bunny win big

CNN·Feb 10

6

Bad Bunny Super Bowl outrage says more about us | Opinion

Cincinnati Enquirer·Feb 9

7

The biggest hits of Bad Bunny’s Apple Music Super Bowl LX Halftime Show

Apple·Feb 8

8

The Two Sides of Bad Bunny’s Super Bowl Fashion Choices | BoF

The Business of Fashion·Feb 10