A Black Friday in July sale is underway, with Best Buy offering discounts on various tech products, including video games, LEGO, and electronics. The sale includes deals on items such as cameras, tablets, and smartwatches, with some outlets highlighting specific discounts on products like the GoPro MAX2 360 action camera. Additionally, other companies, such as Scenic Group, are also holding their own summer Black Friday sales, although details of these sales are not specified.