The LEGO Group has partnered with several prominent football players, including Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr., to celebrate the sport. As part of this collaboration, LEGO has released sets and minifigures featuring these players, coinciding with the FIFA World Cup. A large-scale LEGO build, reportedly the largest mobile one in history, has also been unveiled in Manhattan, although its exact connection to the player partnerships is unclear.