A new wearable device, the Fitbit Air, has been released, with some outlets suggesting it may have an advantage over a rival device from Garmin, the Cirqa. The Fitbit Air appears to be competing with the Garmin Cirqa for market share, particularly among cyclists and endurance athletes. The relative merits and pricing of the two devices are still being assessed, with some reports indicating the Garmin Cirqa may be significantly more expensive.