General Mills has introduced its first vegan cheese, made with animal-free whey, as part of its Bold Cultr brand. The company appears to be exploring the market for animal-free dairy alternatives, describing it as a "massive opportunity", but the status of the Bold Cultr brand is uncertain, with some reports indicating it has ended operations. The development of vegan cheese products is an area of activity for multiple companies, with other brands also unveiling new or improved recipes.