Dove has debuted a new campaign during the 2026 Grammy Awards, described as y2k-infused and nostalgia-themed. The campaign's details are not specified, but it may be part of a broader effort by Dove's parent company, Unilever, to boost its personal care strategy. Additionally, Dove has been introducing various new or revamped products, including body wash and deodorant lines, although it is unclear if these are directly related to the campaign.