Der Meetingraum-Effekt: Warum im B2B nicht der Beste gewinnt, sondern der Bekannteste – Vorsprung durch Psychologie im Marketing
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A phenomenon known as the meeting room effect is being reported, where in business-to-business settings, the most well-known option is chosen over the best one. This is attributed to psychological factors that give an advantage in marketing. The meeting room effect suggests that recognition can be a deciding factor in B2B decisions.