Disney and Formula 1 are collaborating for the 2026 race season, with a campaign called "Fuel the Magic". The partnership will involve various activations, although the specifics are not entirely clear, with some reports mentioning trackside activities and others referencing a broader collaboration. Additionally, there are separate reports of other companies, such as Gucci, and other Disney collaborations, like a Daisy Duck collection, but their connection to the Disney-Formula 1 partnership is uncertain.