Elf admits its use of domestic abuse comedian ‘missed the mark’ after brand backlash

Marketing Week·Aug 14

✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source

A company has faced backlash for its use of a comedian who has been associated with domestic abuse. The company, elf, has acknowledged that its decision was poorly received. The company has stated that its use of the comedian "missed the mark".

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