The phrase "even better than the real thing" is being used in various contexts, including a discussion about a Cold War-era cola rivaling a well-known brand. It is also the title of a U2 song and is being used to describe copycat products at Walmart and Trader Joe's that may surpass their name-brand counterparts. The phrase is also being used in relation to the Whitney Biennial art exhibition, although its connection to the other uses is unclear.