A pop-up coffee shop has been created to promote Avengers: Doomsday, featuring Easter eggs and potentially teasing elements of the film, including Doctor Doom's character. The promotion has generated both excitement and disappointment among fans, with some expressing letdown that the hype only led to a coffee shop. The event may have also revealed details about the film, including a possible first look at Doctor Doom's costume, although the extent of the revelations is unclear.