Ferrari has debuted its first electric vehicle, the Luce, which has had a divisive reception. The company is reportedly taking steps to address concerns, including a possible change in marketing leadership, and is also introducing other new models, such as a limited-edition V12 manual gearbox vehicle. The Luce's debut has been marked by controversy, with some reports suggesting that access to limited-edition models may have been tied to its purchase, although Ferrari has denied this.