PicPay, a fintech company owned by the Batista family, who are also involved in the beef industry through JBS, has reached a $2.5 billion valuation in a New York initial public offering. The listing has drawn controversy and opposition, with JBS facing criticism over its environmental record and a lawsuit alleging "greenwashing". The company is attempting to improve its environmental credentials through initiatives such as the use of blockchain to track its Amazon cattle supply.