KFC removes MullenLowe as lead US creative agency as it shifts to roster model
✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source
KFC has removed MullenLowe as its lead US creative agency and is shifting to a roster model, which involves working with multiple agencies. This move is part of a larger trend of marketers adopting agency rosters. The change comes as KFC is reportedly entering a new phase, possibly focused on rebranding or revitalization efforts.