Klarna Celebrates Y2K Fashion Nostalgia With Paris Hilton and Bretman Rock

ADWEEK·Feb 7

✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source

Klarna has launched a campaign celebrating y2k fashion nostalgia, featuring paris hilton and bretman rock. The campaign includes a pop-up event, house of y2k, which appears to have been well-received by gen z. Paris hilton has also recreated a notable look from her past as part of the campaign, specifically her 21st birthday chainmail dress.

Full coverage

Bretman Rock On Co-Star Paris Hilton for Klarna’s Y2K-Inspired Campaign, Hollywood Ambitions

The Hollywood Reporter·Feb 10

Y2K Fashion Is Back—Thanks to Innovations in E-Commerce

nuvomagazine.com·Apr 10

Paris Hilton Recreated Her Famous 21st Birthday Chainmail Dress Look 21 Years Later

ELLE·Feb 24

Klarna's House of Y2K pop-up won over Gen Z, here's how Amplify did it

The Drum·Nov 27

Paris Hilton’s One-Day-Only House Of Y2K Will Transport You Back To The Era Of Flip Phones & Scrunchies

Secret Los Angeles·Feb 21

Paris Hilton talks us through her memoir, regrettable outfits and life as a mum

Cosmopolitan·Mar 1

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