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How LEGO turned Messi, Ronaldo, Mbappé, and Vini Jr. into mini cultural artefacts · NabkaNews

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How LEGO turned Messi, Ronaldo, Mbappé, and Vini Jr. into mini cultural artefacts

Fast Company Middle East·May 11

✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source

LEGO has created mini figures of soccer players Messi, Ronaldo, Mbappé, and Vini Jr. as part of a campaign related to the 2026 World Cup. The players are featured in a commercial and are also available as part of LEGO sets, with preorders available. The campaign appears to be part of a broader marketing strategy by LEGO in partnership with FIFA.

Full coverage

LEGO World Cup 2026 Campaign Unites Messi, Ronaldo, Mbappé and Vini Jr.

media-marketing.com·Apr 8

Messi, Ronaldo, Mbappe & Vini Jr. Immortalised by LEGO

SoccerBible·Apr 2

Messi, Ronaldo, Mbappe, Vinicius Jr. star in viral Lego World Cup commercial

USA Today·Apr 2

Preorder Messi, Ronaldo, and more as LEGOs ahead of the 2026 World Cup

New York Post·Apr 2

LEGO Editions Series Unveils Four New 'Soccer Highlights' Sets! Messi, Cristiano Ronaldo, Mbappé, and Vini Jr. All Transformed into LEGO Minifigures

玩具人 TOY PEOPLE·Apr 15

LEGO Editions FIFA strategy and its impact on marketing

ContentGrip·Apr 7

How LEGO Turned Football’s Biggest Icons into Brick-Built Culture

SoccerBible·Apr 2

Ronaldo, Messi, Mbappe and Vini Jr Feature in LEGO Ad

Kursiv Media·Apr 2

View original report at Fast Company Middle East ↗