REI is having a major sale, with some outlets suggesting it is the company's biggest sale of the year or a summer sale, while others imply it may be related to a holiday event. The sale appears to offer significant discounts on various outdoor gear and apparel brands, including Hoka, Vuori, Yakima, and Thule. However, the exact nature and timing of the sale are unclear, with some reports referencing summer, July 4th, or holiday sales, and others mentioning specific shopping events like Cyber Monday.